by Dr. Kenneth Kuykendall
One of the most recognizable slogans in pop culture history was made famous in a Nike campaign that began in 1988. The famous shoe-maker launched a series of commercials with a challenging yet simple plea, “Just Do it.”
Made popular by famous athletes such as Michael Jordan, John McEnroe, and Bo Jackson, the Nike Company rose above its competition and became the number one shoe-maker in the world.
The simple yet straightforward challenge of “Just Do It” was certainly a skillful advertising promotion but it became much more than that. It was a call to get up and do something. It became a movement against apathy and laziness; it was somewhat of a dare to my generation to be motivated and persistent, no matter what the challenge.
However, long before the famous slogan was coined by Nike Executives, King David gave the same advice to his son Solomon. In 1 Chronicles 28:10 David told his son, “Take heed now; for the LORD hath chosen thee to build an house for the sanctuary: be strong, and do it.”
And again in 1 Chronicles 28:20, “Be strong and of good courage, and do it: fear not, nor be dismayed: for the LORD God, even my God, will be with thee; he will not fail thee, nor forsake thee, until thou hast finished all the work for the service of the house of the LORD.”
A great assignment had been set before Solomon; he was commissioned by his father and appointed by his Lord to build the great temple. The material and manpower was set before him. No excuses, it was time for Solomon to step up to the challenge and “just do it.” Certainly it was a daunting task, but it could be done, and would be done.
What has God laid before you? What does the Lord want you to do today? Whatever it may be you should know that God will provide the means, resources, and abilities to get it accomplished, you just have to be willing to do it. Put on your Nike’s, rise to the challenge of the day and just go do it!
Article submitted to IndependentBaptist.com